Marketing Workshops
Promoting your tours to visitors from all over the world can be a challenging puzzle. Without the right skills, budgets can go to waste, and potential customers may slip through your fingers. That’s where we come in. Our tailored online training turns your small team into marketing experts, making it easier to attract more people to your adventures.
Learn from marketers who have driven growth at excursion companies around the world.
We’ve been in your shoes. Our workshops are led by seasoned experts who have worked in marketing for tour companies worldwide—which means they understand the unique challenges you face. And we know how to beat seasonality, high commission rates and fierce competition from OTAs.
Our methods also integrate marketing approaches from the tech industry, where we’ve led whole marketing teams to success. We’ve harnessed advanced strategies used by the tech industry and tailored them specifically for tourism. Tech is at the forefront of marketing innovation—and now you can be too.
No fluff, just impact
Our training isn’t about theory; it’s about action. We’ll equip your team with the tools, tactics, and mindset they need to drive immediate, tangible results.
Workshop Topics
Email Marketing
Email can be a goldmine for tour businesses. Our workshop helps you master it, from expanding your subscriber base and crafting compelling emails, to boosting open rates and enhancing deliverability.
Conversion Rate Optimization
Don’t leave sales to chance. Learn to use analytics, marketing attribution, A/B testing, and data insights to enhance your website’s performance. Our workshop provides valuable tips and tricks to increase the likelihood of your visitors booking.
Paid Ads
Paid ads can leave you needlessly bleeding money—and often it’s just poor strategy and lack of understanding that are wasting your budget. We empower you with the essentials: targeting, campaign and ad creation, and optimization.
Social Media Marketing
Turning likes into loyal customers doesn’t have to be a mystery. Our workshop covers platform-specific strategies that align with your business goals. Learn how to maximize your reach, engage authentically, and convert followers into real clients.
FAQs
Who are the marketing workshops for?
- Our training is for you if you’re either…
- You’re in marketing, growth, operations, or sales, and care about building awareness and bookings for your experiences.
- You’re a founder or team manager and you want to level up your team.
What qualifications do your trainers have?
- Our trainers have undergraduate and postgraduate degrees in tourism, and over 10 years of experience working in tourism and marketing at some of the most popular tourist destinations in the world. They’ve also collected several professional qualifications in areas like growth-hacking and customer experience.
How long are the workshops, and what format do they take?
- Our online training workshops run over three days, with an interactive two-hour session each day. During these sessions, we delve into strategies, tools, and best practices. The goal is to equip you with actionable knowledge, so you’re immediately able to implement what you’ve learned.
How do I sign up for a workshop?
- With our workshops, you’re booking our time and expertise for your company alone, whether that’s just one person or a group. You don’t share that time with anyone else, so we can tailor the content to your business needs.
- That means we don’t have set times and dates for our workshops, as we schedule them to suit you. Prices also vary depending on what you want to include. To check availability and request a quote, just contact us with the button below.
